SEO is epic good. SEO is the scourge of the internet. Search Engine Optimization (SEO) has been all the rage for the last 15 years. Back in 1998 I accidentally built the first and only snowboard accessories only online retailer (Snowboardstuff.com) simply because I got so good at SEO that I had too much traffic to my stupid webpage so i decided to sell stuff. (I was making a collapsible snowboarding pole and wanted snowboarders to take my survey.) Back then I could relatively easily get 1000’s of targeted visitors by being really good at being found on search engines. Even then good content was the answer. We sold more snowboard accessories than any other online retailer and many brick and mortar as well. [box type=”alert” size=”large” style=”rounded” border=”full”]Then marketers found out about SEO. And the internet slowly went to hell.[/box] Now obviously making your wonderful content/product/service easily found ON search engines so that your potential customers can find it is freaking awesome! Search engines are awesome. They can help you find the most bizarre stuff. They are the core of today’s internet. Although I predict that search engines as they exist today will decline in importance every year from Continue reading When Can SEO Finally Die?
Article first appeared in Technorati here. Competition. The very word can often strike fear in the hearts of many a business owner or executive. They get reviled, extolled, crushed, attacked, copied, grudgingly praised and even sometimes acquired. Too seldom does it get broken down, analyzed, and synthesized into something useful and leveraged as an opportunity. Often when we decide to take a look at our competitors we start out with a loose framework based on our own brand and then start comparing and contrasting. We start with us vs. them. And usually stop there as well. A circle of one-to-oneness. A solid competitive analysis should encompass these three key viewpoints: Us vs. Us Us vs. Them (all of them and each of them) Us vs. Those (those dream brands who we want to be when we grow up) There are many frameworks you can use for both general and industry specific competitive analysis. If you are knowledgeable about your industry you will be able to cut through a lot of the dross of the Internet by going right to your target competitors; at least the ones you already know about. However it is nearly impossible to avoid either being ‘pigeon-holed’ Continue reading Art of War- Competitive Intelligence As An Offensive Weapon