Twitter Chats FTW – Why You Should Join The Conversation

Twitter rocks. To me it is the heart and soul of the internet. One of the best parts of Twitter are the #twitterchats. They are incredibly simple, well focused and plumb the depths of conversation that Twitter enables. As the famous spot on cartoon says: So what the heck is a Twitter Chat? Well my…… Continue reading Twitter Chats FTW – Why You Should Join The Conversation

Non Veni, Et Vidi, Vici – The Not Being There of the Modern Marketer

The traditional refrain of ‘you had to be there’ is thrown out quite often to impart the idea that ‘being there’ is essential to get the true impact of the story. Subtle nuance, implied head nods, semi-masked grimaces, political blow-back. it was all there for the naked eye to see and contemplate. Often what is…… Continue reading Non Veni, Et Vidi, Vici – The Not Being There of the Modern Marketer

Turns Out, When You Go To a Bar or Restaurant You Bring Your SmartPhone

The revolution of mobile has nothing to do with technology. It is a revolution in behavior. Mobile means you are somewhere, doing something, likely with someone. And that sounds exactly like the scenario that most people are in when they go to a bar, brewpub or restaurant. For most of us it goes like this:…… Continue reading Turns Out, When You Go To a Bar or Restaurant You Bring Your SmartPhone

The 4 Essential Social Media Tools That Rock

I am a social butterfly. I flit, I fly, I flutter. I also use tools. (Is that the definition of metrosexual?) And if there is one thing that my years as a chef, barista, coffee roaster and beer brewer taught me: The right tool is essential. Be it a professional, sharpenable chefs knife, the perfect…… Continue reading The 4 Essential Social Media Tools That Rock

30 Posts in 30 Days – Writing Like A Whirlwind

I have decided to take on a challenge. (I love challenges.) I’m going to write 30 blog posts on my blog in the next 30 days. For my fellow math challenged, that is one post per day, every day for 30 days. (I hate algebra.)  This is not a new idea but I’m usurping it…… Continue reading 30 Posts in 30 Days – Writing Like A Whirlwind