Freshie Fresherton – Social Fresh Top 43 Career Moves of 2013

2013 was a whirlwind of a year for me. A Vortex if you will. [twocol_one]Geographically I started the year here: View Larger Map[/twocol_one] [twocol_one_last]and ended the year here: View Larger Map[/twocol_one_last] What can I say? I like beaches. I started the year aggressively growing the first micro craft brewery in El Salvador. Building it through…… Continue reading Freshie Fresherton – Social Fresh Top 43 Career Moves of 2013

4 Takeaways, 50 Hot Cars and 1 Zombie Survival

image courtesy of http://www.flickr.com/photos/hryckowian/

The Integrated Marketing Forum is an annual conference focused on guiding organizations towards developing a well-integrated marketing program. Each year the team at Rhythm Interactive focus on one core area of integrated marketing. This year’s focus was on developing a content marketing strategy. The keynote speaker was the king of content marketing, Joe Puluzzi of…… Continue reading 4 Takeaways, 50 Hot Cars and 1 Zombie Survival

Marketing is a Hardcore Disciplinarian – And It Does Not Take Lip Service

When you ARE the brand or work tightly with one it is often extremely difficult to look objectively at you own marketing. If you are the brand (the face, the owner, creator or main marketing person) it can be nearly impossible to stop what you are doing, step outside of your brand fortress and take…… Continue reading Marketing is a Hardcore Disciplinarian – And It Does Not Take Lip Service

Welcome to the Mobile Revolution. The Battle is Over, Mobile Won.

image from http://www.flickr.com/photos/paul_lowry/

10 years ago if someone told you that you would be able to hold a super computer in your hand that contained, not only most of the information in the world, but knew where you were physically at all times, could talk to you, show you videos of anything you could imagine (and some you…… Continue reading Welcome to the Mobile Revolution. The Battle is Over, Mobile Won.

Flip The Script On Your Eyes – Warby Parker Gets All Customer Love on You

Every once in a while a group of people come along and give you that which you didn’t even know you wanted. They didn’t go out and ask people through focus groups or surveys what they wanted. Because until someone sat down and thought through the whole process of buying glasses and how they could…… Continue reading Flip The Script On Your Eyes – Warby Parker Gets All Customer Love on You