11 Seconds of Parasitic Sucking

The average share stock is held for a total of 11 seconds. Don’t worry, I’ll wait while you read that again. For me I had to reread it several times before I could even let it sink in. When it did, I felt my soul crack asunder. Not, sadly, because I did not expect it. […]

How Do You Know What Customers Want?

I argue about, harangue, debate and insist that in most Craft Product or service businesses you Should Never Give The Customers What They Want. But instead you should Give Them What You Do Best. I have even written an entreaty about how Customers Don’t Exist. So it should come as but a trifling surprise that […]

Gimme Back My Lunch Money!

The story is drilled deeply into our collective societal conscious. Happy school kid walking to school, backpack on their shoulder, without a care in the world. The sun shines its golden rays and the world is good and right. The gentle jingle of coins tinkles in their pocket with the promise of a delicious hot […]

Customers Don’t Exist

There is no such thing as Customers. There are ‘your customers’, ‘not your customers’ and ‘possible customers’.  But there is no one customer. There is no single entity with a fixed set of attributes that is “the Customer.” That is a fallacy and a fiction that will frustrate you into oblivion. If you have a […]

Depth. Majesty. Silence so Loud it Roars. 

Slicing across the mighty Puget Sound on a ferry made of steel you still feel small and over matched. You lose all sense of time and place. All is enshrouded in the sound. It doesn’t overwhelm, it doesn’t need to. It is. Therefore you are as well. Moving stately across the waters, whilst seagulls pace […]

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