Strategerical Bombasts From a Former Coffee Lifer and Marketing Wonk
On April 21st, 2014 (the day before i started my 30 blog posts in 30 days challenge) some super engineers from Idaho Scott and Julie Brusaw launched an Indiegogo crowdfunding campaign after they invented one of the most kick ass things I have ever seen. Solar Freaking Roadways!!!! Yes, solar freaking roadways, parking lots, …
Continue reading “Perfect Example of The Roles of Engineering and Marketing”
There is a great deal of myth and legend surrounding the idea of entrepreneurs. Investors love entrepreneurs because we make them lots of money. Of course we lose them lots of money even more often. Employees love entrepreneurs because they create jobs and a culture that is inspiring and exciting. The media loves entrepreneurs because …
There is a mythos surrounding the perfect pitch in the tech startup world.The mythical elevator pitch that you can whip out in under 30 seconds for that rare life changing moment when instead of getting your ass kicked by Solange you find that your elevator car mate is Marc Andreesen. You have practiced and polished …
Continue reading “The Perfect Pitch – Can You Really Get VC Laid In An Elevator?”
Should marketing work product: blog posts, tweets, webpages, PR, product descriptions, onboarding, customer service, tag-lines, logos, articles, influencer marketing, case studies and all the other 1,000 marketing things we do be held to a higher standard of perfection than the engineering work product: software code, hardware, and UI? In other words which disciplines work product …
Continue reading “Should Marketing Be Held To A Higher Standard Than Engineering?”
iBeacons are awesome. iBeacon is the Apple Trademark for an indoor positioning system that Apple calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.” They can also be used by the Android operating system (limited to central-only). The technology enables an iOS device or other hardware …
Continue reading “Will iBeacons Steal Your Soul or Save Your Life?”
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