It’s all about WHY you do what you do. The Social Fresh West conference was held here in San Diego August 22-23rd, 2013 at the Hilton Double Tree in Mission Valley. It is a fantastically well run conference focused on delivering high value to a limited and focused audience of Social Media professionals. Attendance is limited to only 400 people and instead of multiple tracks or the ubiquitous panels Jason Keath and friends kept it tight and fresh with one track with one speaker at a time and all attendees in the same room. And the speakers had a fast 30 minutes to drive home their point. it was rapid fire, hard hitting and glorious. You must go next year. The majority of the presentations were focused more on strategy rather than detailed tactics. (awesome for those of us who love strategy!) And every one of them was exceptional. So to pick out only 7 key strategies is hard with such an onslaught of great strategic information. But here they are: The 8 Key Strategy Insights From Social Fresh Mobile IS your Social Media Strategy! Mobile is the 1st screen – Tim Hayden TTH Consulting Design for mobile 1st, then Continue reading The 8 Key Strategy Insights From Social Fresh
Why has always been more important than What or How. Absolutely blown away by the quality, talent, strategy and brilliance of the speakers and attendees at #SocialFresh West San Diego 2013. The talent and power was epic and palpable. Jason Keath and team put together a remarkable event. kudos and praise heaps a plenty. I have been to a lot of conferences and not one of them has been as focused on strategy and the WHY of things as this one. THere was a plethora of HOW, WHAT, WHEN, WHERE answers, tips, data, facts and advice. But the mind-blowing was reserved for the overwhelming cornucopia of WHY. The strategy behind WHAT we all do. There is no way I can fully synthesize how much I learned, how pumped and excited I am and how many new things I learned from two radically informative days. of course there was an avalanche of awesomeness about using Facebook, Twitter, Instagram, Vine and all the other social media tools,; but more than that was the depth of interest in the WHY, the strategery if you will, My personal love affair. I will be synthesizing my “Jack Handy’s” (deep thoughts) on the take aways from the Continue reading #SocialFresh West Finale Day 2- The Brainsplosion of Goodness
Jello Biafra said: Don’t be afraid of the media, BE the media Day 1 of the Social Fresh West conference was so powerful and badass that we managed to make #socialfresh one of the top trending hashtags in America most of the day. My iPad was filled almost to full with digital notes, photos, new friends and twitter posts. My brain was actually overfilled approximately 4.3 times and I reckon (although the numbers are still early) that I received at least $1Million in knowledge transfers today from the stunningly great minds speaking and attending. Did I mention I learned how to wear a Bow Tie from the master Sebastian Rusk and sported one? Here are some brief highlights from the speakers: @CC_Chapman spoke about Influencer Marketing, some tidbits below: You can build a brand through influencers if you do it right Success= planning working with influencers MUST be a two way relationship Influencers: Time is money, dont give it away free Think beyond the launch! strategize on long term campaign Always give influencers ALL of the tools they need to do their role Build friendships, friends share friends Brands: shine your light on the influencers work mightly! Continue reading Social Fresh West Conference Day 1- Social Power Overload
This weekend August 22-23rd, 2013 here in sunny San Diego is the preeminent Social Media Marketing conference for Social Media and Community Manager professionals. Its called Social Fresh West It promises to be a jam packed two days of intense Social Media, Marketing and Branding power. The speaker list is so stacked towards excellence as to be hard to believe. Including luminaries such as: Brian Solis from Altimeter Christi McNeil from Southwest Airlines Adrian Parker from Intuit Sarah Evans from Svens Strategy Dan Zarella from Hubspot Jason Miller from LinkedIn and so MANY more!