The Duplicitous Dichotomy of Divergence and the Brand Zombie Apocalypse

It is stupid hot in San Diego county right now and half the county is literally on fire. So hot that they closed all the schools. That means me and my daughter are bored at home. Too hot to go outside, tired of being inside we did the logical thing: We went to Target because […]

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Just Because it’s Valuable Doesn’t Mean It’s Not Spam.

I had a pretty awesome conversation over Twitter today with some wicked smart people about the topic of social media spam. I saw a post by Leo, the CEO of Buffer.   How to Easily Double Your Traffic from Social Media: http://t.co/LovAVFDOwp via @KISSmetricspic.twitter.com/emxpkyN8Q9 — Leo Widrich (@LeoWid) May 12, 2014     Then Adam […]

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Should Marketing Be Held To A Higher Standard Than Engineering?

Should marketing work product: blog posts, tweets, webpages, PR, product descriptions, onboarding, customer service, tag-lines, logos, articles, influencer marketing, case studies and all the other 1,000 marketing things we do be held to a higher standard of perfection than the engineering work product: software code, hardware, and UI? In other words which disciplines work product […]

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