Perfect Example of The Roles of Engineering and Marketing

solar freaking roadways

On April 21st, 2014 (the day before i started my 30 blog posts in 30 days challenge) some super engineers from Idaho Scott and Julie Brusaw launched an Indiegogo crowdfunding campaign after they invented one of the most kick ass things I have ever seen. Solar Freaking Roadways!!!!   Yes, solar freaking roadways, parking lots, sidewalks, playgrounds and more. Here is the info from them: Solar Roadways is a modular paving system of solar panels that can withstand the heaviest of trucks (250,000 pounds). These Solar Road Panels can be installed on roads, parking lots, driveways, sidewalks, bike paths, playgrounds… literally any surface under the sun. They pay for themselves primarily through the generation of electricity, which can power homes and businesses connected via driveways and parking lots. A nationwide system could produce more clean renewable energy than a country uses as a whole (http://solarroadways.com/numbers.shtml). They have many other features as well, including: heating elements to stay snow/ice-free, LEDs to make road lines and signage, and attached Cable Corridor to store and treat storm water and provide a “home” for power and data cables. EVs will be able to charge with energy from the sun (instead of fossil fuels) from parking Continue reading Perfect Example of The Roles of Engineering and Marketing

Don’t Growth Hack Me Bro!

growth hacking strategy

Growth hacking is awesome. Long live growth hacking. But don’t growth hack me man! And don’t scrape, mine or harvest me either.  I admire so many of the great people who practice the tenets of growth hacking. People like those on Growthhackers.com and Growthhacker.tv do it well and do it right. But as anything that becomes suddenly cool, profitable, black magicy and SEO worthy it has quickly grown a bit out of control and attracted a seedier crowd. Definition of growth hacking from Wikipedia: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.[1][2] It can be seen as part of the online marketing ecosystem, as in many cases Growth Hackers are simply good at using techniques such as search engine optimization, website analytics, content marketing and A/B testing which are already mainstream. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, i.e., utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, andtelevision.[3] Growth hacking is particularly important for startups, as it allows for a “lean” launch that focuses on “growth first, budgets second. [4[5] Facebook, Twitter,LinkedIn, AirBnB and Dropbox are all companies that use growth hacking techniques.[6] At its core, growth hacking is marketing for companies with limited resources. Continue reading Don’t Growth Hack Me Bro!

30 Posts in 30 Days – Writing Like A Whirlwind

30 day blog challenge

I have decided to take on a challenge. (I love challenges.) I’m going to write 30 blog posts on my blog in the next 30 days. For my fellow math challenged, that is one post per day, every day for 30 days. (I hate algebra.)  This is not a new idea but I’m usurping it anyway. This challenge is about as far away from this challenge as it can be but I’m still doing it.   I actually write a lot and have been writing quite a bit over the last 90 days. But my personal blog has suffered since I have been writing in so many other places .  So this is a somewhat selfish exercise in forcing myself to write like a content marketing animal. We are talking about discipline, diligence, and stick-to-it-ivness-osity. <- That word FTW. 30 posts in 30 days. Oh my. I am not going to force myself to stick to any single topic. Although at this time generally they will be centered around the topics I tend to talk about the most anyway. Marketing Craft beer and coffee Social media Big Ideas I created a handy little List.ly list of my blog concepts that Continue reading 30 Posts in 30 Days – Writing Like A Whirlwind

A Collective New Media Genius Staggering to Behold

The brilliant minds leading the latest “new media” revolution successfully displaced the antiquated, stodgy “old media” dystopia. They swooped in riding their midnight blue Tesla S’s straight down Stanford ave. and into your smart phone. [box type=”alert” size=”large” style=”rounded”]TV? Dead![/box] [box type=”alert” size=”large” style=”rounded”]Radio? Dead![/box] [box type=”alert” size=”large” style=”rounded”]Newspapers? Dead![/box] [box type=”alert” size=”large” style=”rounded”]Advertising? Dead![/box] Never again will we have to stare transfixed at unwanted advertising or sponsored media. We are living in a new era. The brilliant minds at the new media powerhouses like Twitter, Facebook, Vine, Pinterest, Snapchat, Instagram and dozens of others have a collective genius that is staggering to behold. Collectively they will certainly create a brave new world out of this chaotic revolution. A fantastic power to the people, new media is king old media is dead utopia. They have received billions of dollars in investments from some truly smart people. They have a brilliant new business model to run on their brilliant new networks. It’s called advertising. Selling your eyeballs to the highest bidder. Apparently all the brilliant young 20-something minds at these new media companies are exactly the same as the previous brilliant old 40-something minds at the companies they replaced. Nothing new Continue reading A Collective New Media Genius Staggering to Behold

Entrepreneurs Are Lazy Workaholics

entrepreneurs are lazy

Entrepreneurs are lazy. Entrepreneurs are also workaholics. When I see a problem or inefficiency I must solve it. In part because of abhorring wasted effort and wasted time. Primarily because I see opportunity where others see only insurmountable challenges. When snowboarding or mountain biking I focus solely on the path and the destination. Quite literally the obstacles fuzz out into indistinct blobs surrounding the clearly obvious path to the, as clearly obvious, objective/destination way out there in front of us. It is sometimes hard to understand when most people don’t clearly see the obvious reward and destination on the clear path through overwhelming obstacles. Most entrepreneurs see the path that leads to the destination where others see the obstacles and challenges to avoid. That seems to be a pretty common trait amongst other entrepreneurs. It can often make it seem as if I am naive or blind to the challenges. I prefer to think of it as destination focused rather than obstacle focused. The keys to getting there are: Knowing where to go Knowing the path there Going there   Avoiding obstacles is easy if you are lazy enough. Click To Tweet Why tackle obstacles when you can avoid them. I am an Continue reading Entrepreneurs Are Lazy Workaholics