Author: Andy Newbom

  • Social Fresh West 2013- San Diego

    Social Fresh West 2013- San Diego

    This weekend August 22-23rd, 2013 here in sunny San Diego is the preeminent Social Media Marketing conference for Social Media and Community Manager professionals. Its called Social Fresh West It promises to be a jam packed two days of intense Social Media, Marketing and Branding power. The speaker list is so stacked towards excellence as […]

  • Give ’em What You Do Best

    Give ’em What You Do Best

    There are a multitude of ways to think about marketing and the relationship between your brand and your customer.  Most often we hear the tried and true platitudes about the customer that go like this: The Customers is always right The Customer is king! Always give the Customer what they want And you know what? […]

  • Social Media Voice Branding Tip: We Like Impersonal Pronouns

    Social Media Voice Branding Tip: We Like Impersonal Pronouns

    ~~ In all the rush to ‘humanize’ and give ‘personality’ to your brand’s voice on Social Media to build brand engagement it is oh so easy to slip into the comfortable first person voice. But quite often us, your customers want to hear from the BRAND, NOT you. Think hard before using the 1st person […]