I don’t really consider myself a writer. But I write a lot. All signs point to one incontrovertible truth: I am, in fact, a writer. In fact I am a professional writer. As in I get paid to write. Apparently some people like either what i say or how I say it. That’s good cause…… Continue reading The Day I Realized I Was A Writer
Category: Marketing Strategy
Should Marketing Be Held To A Higher Standard Than Engineering?
Should marketing work product: blog posts, tweets, webpages, PR, product descriptions, onboarding, customer service, tag-lines, logos, articles, influencer marketing, case studies and all the other 1,000 marketing things we do be held to a higher standard of perfection than the engineering work product: software code, hardware, and UI? In other words which disciplines work product…… Continue reading Should Marketing Be Held To A Higher Standard Than Engineering?
Will iBeacons Steal Your Soul or Save Your Life?
iBeacons are awesome. iBeacon is the Apple Trademark for an indoor positioning system that Apple calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.” They can also be used by the Android operating system (limited to central-only). The technology enables an iOS device or other hardware…… Continue reading Will iBeacons Steal Your Soul or Save Your Life?
Impoverished Frugality – The Essence of Not Winning
I have encountered an amazing number of businesses and individuals who put the majority of their focus on what they don’t have, their limited resources and how they have to save money. When instead they should be focused on what they WANT, what they do have and growing revenue and profit. There is a time to…… Continue reading Impoverished Frugality – The Essence of Not Winning
Don’t Growth Hack Me Bro!
Growth hacking is awesome. Long live growth hacking. But don’t growth hack me man! And don’t scrape, mine or harvest me either. I admire so many of the great people who practice the tenets of growth hacking. People like those on Growthhackers.com and Growthhacker.tv do it well and do it right. But as anything that…… Continue reading Don’t Growth Hack Me Bro!