Article first appeared in Technorati here. Competition. The very word can often strike fear in the hearts of many a business owner or executive. They get reviled, extolled, crushed, attacked, copied, grudgingly praised and even sometimes acquired. Too seldom does it get broken down, analyzed, and synthesized into something useful and leveraged as an opportunity.…… Continue reading Art of War- Competitive Intelligence As An Offensive Weapon
Sauces and Soups, Is Your Marketing Feeding Your Customers?
I have been a professional in many areas throughout my life adventure. I have been a professional horse wrangler, a professional VW restorer, professional snowboarder, professional chef, Barista, coffee roaster, craft beer brewer, professional marketing exec and more. I was a professional chef for about 7 years here in San Diego before I started my…… Continue reading Sauces and Soups, Is Your Marketing Feeding Your Customers?
Why is HR Not Part of Marketing Already?
Marketing has come a long way. 2013 saw the massive dominance of the social business mindset in marketing with content marketing, utility, social media and customer focus driving the pace of change. Nearly every part of modern businesses now realize that they are part of marketing in some aspect. Even the staid bastion of cost…… Continue reading Why is HR Not Part of Marketing Already?
Hey, Can You Pass the Secret Sauce?
There is no magic in business. It is mostly the perfect mix of brilliant strategy, back-breaking hard work, exceptional timing, more hard work followed by long hours of smart work. There is no ‘Secret Sauce’ in business. Of course every company has some ‘trade secrets’ or technologies that can seem like “secret sauce”. But it…… Continue reading Hey, Can You Pass the Secret Sauce?
Flip The Script On Your Eyes – Warby Parker Gets All Customer Love on You
Every once in a while a group of people come along and give you that which you didn’t even know you wanted. They didn’t go out and ask people through focus groups or surveys what they wanted. Because until someone sat down and thought through the whole process of buying glasses and how they could…… Continue reading Flip The Script On Your Eyes – Warby Parker Gets All Customer Love on You