Homepage / Entrepreneurial Tendencies / Content Schmontent - We Don't Want Your Stinkin' Content Marketing
Tortured Soul Marketings Internal Job is to ask Why All About That Plan – My latest Roast magazine article Messaging is Messaging. Three Important Words That Don’t Make Craft Beer Taste Better Specialty Coffee’s Focus Problem Brand New Layout Coffee Spanish for Coffee Buyers – A Field Guide Coffee Spanish for Coffee People Book – Kickstarter final week! Hungry People Don’t Stay Hungry For Long You Can Never Be Safe. Data Always Lies Fresh Start Toy 11 Seconds of Parasitic Sucking How Do You Know What Customers Want? How Much Is Your Vote Worth? Sometimes in Writing It’s The Mechanics of Writing, Rather Than The Glory of Writing Some Poetry and Prose to Enhance the Soul. What Does The Average American’s Inability To Merge Mean For Society At Large? Hunter vs. Farmer: The Mighty Coffee Hunter vs The Dirty Hands Coffee Farmer In Defense of Friendly Coffee Gimme Back My Lunch Money! Rock Gods Never Die. David Bowie is Forever. Customers Don’t Exist Stumptown Coffee Plus Peet’s Coffee – Welcome To Peetstown Depth. Majesty. Silence so Loud it Roars.  Is Craft Coffee a Bloody Triangle or a Balanced Square? 12 Tiny Steps To Make Your Daily Coffee a More Eco-Friendly Experience Should You Give The Customer What They Want? Love In The Key of Coffee Misfits, Punks, Dreamers and Diamonds – 11 years of Passion Poured By People Every Coffee Has A Home. Yet Not Every Home Has Coffee. Perfect Example of The Roles of Engineering and Marketing 30 By 30, Writing 30 Posts In 30 Days And Liking It Hands Dirty and Knee Deep in the Messy, Risky Act of Creation The All Epic Epicness of Being- Why You Shouldn’t Do What We Did Luck : Were You Born With It Or Was It Mabeline? Can You Hire an Entrepreneur? The Great And Mighty Why The Marketing Pyramid of Radness The Perfect Pitch – Can You Really Get VC Laid In An Elevator? The Duplicitous Dichotomy of Divergence and the Brand Zombie Apocalypse Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H? All You Have To Do Is Think Like An Employee. (So We’re Screwed.) Just Because it’s Valuable Doesn’t Mean It’s Not Spam. Is Marketing Promotion, Product or Purpose? Stuck in the 90’s – San Diego Radio is Stupid The Day I Realized I Was A Writer Should Marketing Be Held To A Higher Standard Than Engineering? Will iBeacons Steal Your Soul or Save Your Life? If Money Is Not the Object, What Is? Impoverished Frugality – The Essence of Not Winning Don’t Growth Hack Me Bro! The Dreaded Passive Voice- Why Shame Should Be Felt When Passive Bombs Are Dropped 8 Stunning Things You May Not Know About My Wife – But After 25 Years of Marriage, I Do Why Bud Light Drinkers Are More Beer Snobs Than I Am Post It and They Will Come. Content Marketing, Writing and Cameron Diaz Twitter Chats FTW – Why You Should Join The Conversation Non Veni, Et Vidi, Vici – The Not Being There of the Modern Marketer Turns Out, When You Go To a Bar or Restaurant You Bring Your SmartPhone The 4 Essential Social Media Tools That Rock Big Idea Generation Machine – Shower or Sleep? 30 Posts in 30 Days – Writing Like A Whirlwind 304 Of My Favorite Social Media Tools All On One Massive List.ly List SocialMediaToday – 3 Simple Ways to Increase Your Email Open Rates in Under an Hour SocialMediaToday – 5 Things I Wish Everyone Knew About Email Marketing Killer Tacos + Social Customer Care = Rock My World A Collective New Media Genius Staggering to Behold Wonderfully Refreshing Use of an Infographic to Drive Engagement Extreme B2B Crowdsourcing & Marketing Done Right Entrepreneurs Are Lazy Workaholics When Can SEO Finally Die? Email Growth Hacks for Successful Marketers Growth Hacking- Reducing Friction < Improving Slide Freshie Fresherton – Social Fresh Top 43 Career Moves of 2013 Art of War- Competitive Intelligence As An Offensive Weapon Sauces and Soups, Is Your Marketing Feeding Your Customers? Why is HR Not Part of Marketing Already? Laser or Discoball: Can You Sum Up What Your Company Does in 140 Characters? Hey, Can You Pass the Secret Sauce? The Rise of the Content Machine – You Will Be Assimilated and Like It 4 Takeaways, 50 Hot Cars and 1 Zombie Survival Marketing is a Hardcore Disciplinarian – And It Does Not Take Lip Service Welcome to the Mobile Revolution. The Battle is Over, Mobile Won. San Diego Craft Beer Week Explodes With Awesomeness Engaged Employees Build Engaged Customers – Technorati Feature 5 Key Takeaways from the Lifecycle Messaging Conference #LCMC13 Is Your Facebook Page a Photo Dump Truck? Reality Social Media- The King of Andy’s Glasses Flip The Script On Your Eyes – Warby Parker Gets All Customer Love on You Social Media Platforms- Twitter is The Heart & Soul They Named a Lucha Libre Tournament After My Wife Content Schmontent – We Don’t Want Your Stinkin’ Content Marketing The 8 Key Strategy Insights From Social Fresh Social Media Strategy = Achieving Business Objectives #SocialFresh West Finale Day 2- The Brainsplosion of Goodness Social Fresh West Conference Day 1- Social Power Overload Social Fresh Conference = Awesomepants! The Facebook ~ Twitter Autopost Conundrum Social Fresh West 2013- San Diego

Entrepreneurial Tendencies, Marketing Strategy

Content Schmontent – We Don’t Want Your Stinkin’ Content Marketing

Brainflash: Customers Don’t Want to Buy Your Content Marketing!

They want to buy products/services that solve their problems or make them feel good enough to forget their problems for a while.

content marketing strategy attentionContent Marketing is freaking awesome! At it’s best it is providing content (writing, photos, video, infographics, tips, quotes etc) that deliver REAL VALUE to your customers. At it’s worst it fills the socialsphere with blathering talking heads.

Content Marketing Strategy is a fantastic way to frame your thought process towards delivering something of value to your customers. It is not the end result but a delivery vehicle. It is a tool not the objective.

There are not that many people outside of Social Media Marketing folk who wake up each morning and say “I really need some good content marketing today! I’m going to go out and consume the heck out of some right now!”

An amazing person who consistently delivers engaging content that doesn’t feel like marketing but actually delivers value is Sarah Evans of Sevens Strategy she defines Great content as:


Something that makes you SHARE, CARE or SWEAR!

If you ask your customers what they want to buy, read, talk about or share most it will likely have one of those qualities. And the essence of those qualities above is that they provide value to the consumer in some fashion. They may mainly provide them with social credit (not to be confused with bitcoin) but we all want a little credit these days. And if you do your job well you can BOTH get social credit AND solve your customers problems.

Win-win FTW.

Developing and executing a well integrated content marketing strategy will absolutely improve your social media marketing ROI and deliver compelling benefits but it is not a panacea. For that you gotta take the red pill. If you want some straight to the heart advice on creating compelling content that engages and inspires listen to the master Adrian Parker and check out this deck on content marketing strategy.

So what do you think? Is a killer Content Marketing Strategy your #1 tool in your arsenal or a second thought in your strategy?


  1. Sevans August 28, 2013 10:25 am

    Thanks for the shout out, Andy! Sorry we didn’t get a chance to chat. Loved your bow ties. And, nice job linking to your “social media” tag. 🙂 🙂 -Sarah

  2. brewbom August 28, 2013 12:16 pm

    Sevans jaja! thanks for the bowtie love, it IS national bowtie day today! stay mighty lady

  3. Pingback: Content Schmontent - We Don't Want Your Stinkin...

  4. Pingback: Wonderfully Refreshing Use of an Infographic to Drive Engagement | The Great StrategeryThe Great Strategery

Thoughts and Counter Thoughts?

%d bloggers like this: