Content Schmontent – We Don’t Want Your Stinkin’ Content Marketing

Brainflash: Customers Don’t Want to Buy Your Content Marketing! They want to buy products/services that solve their problems or make them feel good enough to forget their problems for a while. Content Marketing is freaking awesome! At it’s best it is providing content (writing, photos, video, infographics, tips, quotes etc) that deliver REAL VALUE to […]

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The 8 Key Strategy Insights From Social Fresh

It’s all about WHY you do what you do. The Social Fresh West conference was held here in San Diego August 22-23rd, 2013 at the Hilton Double Tree in Mission Valley. It is a fantastically well run conference focused on delivering high value to a limited and focused audience of Social Media professionals. Attendance is […]

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Social Media Strategy = Achieving Business Objectives

Social Media Strategy = Achieving Business Objectives Using Social Media Tools. Too often we as Social Media professionals get excited and into the tools we use to do our jobs. We go gaga over the new upload capability for Instagram videos; we freak out over the new changes to EdgeRank on Facebook or we rant […]

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#SocialFresh West Finale Day 2- The Brainsplosion of Goodness

Why has always been more important than What or How. Absolutely blown away by the quality, talent, strategy and brilliance of the speakers and attendees at #SocialFresh West San Diego 2013. The talent and power was epic and palpable. Jason Keath and team put together a remarkable event. kudos and praise heaps a plenty. I have […]

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Social Fresh West Conference Day 1- Social Power Overload

Jello Biafra said: Don’t be afraid of the media, BE the media Day 1 of the Social Fresh West conference was so powerful and badass that we managed to make #socialfresh one of the top trending hashtags in America most of the day. My iPad was filled almost to full with digital notes, photos, new […]

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