2013 was a whirlwind of a year for me. A Vortex if you will. [twocol_one]Geographically I started the year here: View Larger Map[/twocol_one] [twocol_one_last]and ended the year here: View Larger Map[/twocol_one_last] What can I say? I like beaches. I started the year aggressively growing the first micro craft brewery in El Salvador. Building it through a strong content marketing and social media program. However apparently the communist government (or other business competitors? who knows) decided they wanted it and forced us out of the country. We returned to the “Land of Stuff” and San Diego (my wife and my sons’ home town) to be close to family and relaunch ourselves back into the world. Once back I realized that the skills and strategies I learned from years of organically growing several brands from bootstrap to bullet were what us cool kids now call Growth Hacking, Content Marketing and Social Marketing. I called it building an army of passionate, brand evangelists on a shoestring budget to change our world. It’s basically what I have always done. It’s the core of who I am and how I operate. Things got pretty interesting when I heard about the stupendous Social Fresh West conference that Continue reading Freshie Fresherton – Social Fresh Top 43 Career Moves of 2013
It’s all about WHY you do what you do. The Social Fresh West conference was held here in San Diego August 22-23rd, 2013 at the Hilton Double Tree in Mission Valley. It is a fantastically well run conference focused on delivering high value to a limited and focused audience of Social Media professionals. Attendance is limited to only 400 people and instead of multiple tracks or the ubiquitous panels Jason Keath and friends kept it tight and fresh with one track with one speaker at a time and all attendees in the same room. And the speakers had a fast 30 minutes to drive home their point. it was rapid fire, hard hitting and glorious. You must go next year. The majority of the presentations were focused more on strategy rather than detailed tactics. (awesome for those of us who love strategy!) And every one of them was exceptional. So to pick out only 7 key strategies is hard with such an onslaught of great strategic information. But here they are: The 8 Key Strategy Insights From Social Fresh Mobile IS your Social Media Strategy! Mobile is the 1st screen – Tim Hayden TTH Consulting Design for mobile 1st, then Continue reading The 8 Key Strategy Insights From Social Fresh
Why has always been more important than What or How. Absolutely blown away by the quality, talent, strategy and brilliance of the speakers and attendees at #SocialFresh West San Diego 2013. The talent and power was epic and palpable. Jason Keath and team put together a remarkable event. kudos and praise heaps a plenty. I have been to a lot of conferences and not one of them has been as focused on strategy and the WHY of things as this one. THere was a plethora of HOW, WHAT, WHEN, WHERE answers, tips, data, facts and advice. But the mind-blowing was reserved for the overwhelming cornucopia of WHY. The strategy behind WHAT we all do. There is no way I can fully synthesize how much I learned, how pumped and excited I am and how many new things I learned from two radically informative days. of course there was an avalanche of awesomeness about using Facebook, Twitter, Instagram, Vine and all the other social media tools,; but more than that was the depth of interest in the WHY, the strategery if you will, My personal love affair. I will be synthesizing my “Jack Handy’s” (deep thoughts) on the take aways from the Continue reading #SocialFresh West Finale Day 2- The Brainsplosion of Goodness
Jello Biafra said: Don’t be afraid of the media, BE the media Day 1 of the Social Fresh West conference was so powerful and badass that we managed to make #socialfresh one of the top trending hashtags in America most of the day. My iPad was filled almost to full with digital notes, photos, new friends and twitter posts. My brain was actually overfilled approximately 4.3 times and I reckon (although the numbers are still early) that I received at least $1Million in knowledge transfers today from the stunningly great minds speaking and attending. Did I mention I learned how to wear a Bow Tie from the master Sebastian Rusk and sported one? Here are some brief highlights from the speakers: @CC_Chapman spoke about Influencer Marketing, some tidbits below: You can build a brand through influencers if you do it right Success= planning working with influencers MUST be a two way relationship Influencers: Time is money, dont give it away free Think beyond the launch! strategize on long term campaign Always give influencers ALL of the tools they need to do their role Build friendships, friends share friends Brands: shine your light on the influencers work mightly! Continue reading Social Fresh West Conference Day 1- Social Power Overload
Today and tomorrow I will be attending the Social Fresh West Conference at the Double Tree Hilton in San Diego. If the social mixer last night is any indication of the quality people attending and speaking then this looks to be one of the best conferences I have had the privilege to attend. There are so many amazing speakers and attendees going. If you want to keep up with the action follow #socialfresh on twitter and live the Social Fresh West life vicariously. Or check out the Livefyre Mediawall! The point of the conference is empower brands to go beyond just posting photos on Facebook or announcing that they are open on Twitter. Truly engaged, community focused Social Media is powerful and compelling. It can lead to short term, immediate results but it is a long term brand building, fan engaging way of doing business. It does not replace your overall marketing strategy and plan, it is just a major part of it from now on. So freaking excited to be attending this event!