iBeacons are awesome. iBeacon is the Apple Trademark for an indoor positioning system that Apple calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.” They can also be used by the Android operating system (limited to central-only). The technology enables an iOS device or other hardware…… Continue reading Will iBeacons Steal Your Soul or Save Your Life?
I have encountered an amazing number of businesses and individuals who put the majority of their focus on what they don’t have, their limited resources and how they have to save money. When instead they should be focused on what they WANT, what they do have and growing revenue and profit. There is a time to…… Continue reading Impoverished Frugality – The Essence of Not Winning
Growth hacking is awesome. Long live growth hacking. But don’t growth hack me man! And don’t scrape, mine or harvest me either. I admire so many of the great people who practice the tenets of growth hacking. People like those on Growthhackers.com and Growthhacker.tv do it well and do it right. But as anything that…… Continue reading Don’t Growth Hack Me Bro!
Content marketing is hotter than Cameron Diaz. Wait, no one is hotter than Cameron Diaz. So Content Marketing is hotter than Hansel. And if some content is good is more content better? In other words if you post will they come? If you write it will people see it and read it and share it?…… Continue reading Post It and They Will Come. Content Marketing, Writing and Cameron Diaz
The traditional refrain of ‘you had to be there’ is thrown out quite often to impart the idea that ‘being there’ is essential to get the true impact of the story. Subtle nuance, implied head nods, semi-masked grimaces, political blow-back. it was all there for the naked eye to see and contemplate. Often what is…… Continue reading Non Veni, Et Vidi, Vici – The Not Being There of the Modern Marketer