Focus is exceptionally powerful. Lasers are focused. Disco Balls are not. And although both can make the party a whole lot more fun, only one of the can accomplish real world objectives. Look at your company’s website and marketing materials. What do you see? What do they say you do? Can you sum up your benefits in 140 characters or less? If not you might have a case of disco ball fever: big on shiny lights and short on strategy. Leave the shiny disco ball at the club. If you want to burn through all the dross and reach your objectives you need to have a laser like focus on driving customer value. A highly focused laser is a powerful tool when applied properly to the correct problem. Choose the right tool for the job. Stay focused and use disco balls to enliven the party and lasers to get stuff done.
The Integrated Marketing Forum is an annual conference focused on guiding organizations towards developing a well-integrated marketing program. Each year the team at Rhythm Interactive focus on one core area of integrated marketing. This year’s focus was on developing a content marketing strategy. The keynote speaker was the king of content marketing, Joe Puluzzi of Content Marketing Institute fame and author of the book Epic Content Marketing. Having attended a plethora of conferences in quite a few locations this was by far one of the coolest locations for a conference I have been to. The surroundings were apropos of the theme of being king of the road by creating epic content. Held in the middle of the Marconi Auto Museum in Tustin, CA we were surrounded by 50 of the most breathtaking luxury sports cars imaginable. From a pair of hand built Ferraris owned by the Sultan of Brunei to the ultra 70’s sexiness of the yellow convertible Ferrari built for Cher to the stainless steel awesomeness of the Delorean the surroundings resonated even for non car geeks. Even more inspiring were the excellent speakers lined up to educate about the success of great content marketing. Fantastic speakers such as Continue reading 4 Takeaways, 50 Hot Cars and 1 Zombie Survival
Engaged Employees Build Engaged Customers (Article first published on Technorati.com as Engaged Employees Build Engaged Customers – How Does Addvocate Help You Engage?) Engaged employees are one of an organization’s biggest assets. So what is an engaged employee? Engaged employees produce twice as much work product in the same time as unengaged employees. 40%-80% of customer satisfaction is directly affected by employee attitudes, according to the National Business Research Institute. Great brands such as Southwest Airlines, Apple and IBM have achieved their success in part by focusing on employees first, and customers second. They put great effort into building employee engagement. They empower their teams to be proactive and solution oriented. When employees are engaged they tend to also be happy and they do what all people do: they actively tell other people about what they are interested in. Engaged employees become brand advocates and reach out to and build engaged customers, and they are using social media tools to do this in ever increasing numbers. And customers are listening. With the ubiquity of social media an organization’s brand is being affected and influenced more than ever by what customers are saying about the brand. (not what the brand is saying about Continue reading Engaged Employees Build Engaged Customers – Technorati Feature