Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H?

I am a B2B marketing guy. Yes, I have founded several companies that appeared to be consumer focused companies in Craft Beer and Craft Coffee. But in reality both of them were consumer oriented products with a strong consumer front end for marketing but were solidly built on, and focused on, business to business growth. […]

Read More Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H?

Should Marketing Be Held To A Higher Standard Than Engineering?

Should marketing work product: blog posts, tweets, webpages, PR, product descriptions, onboarding, customer service, tag-lines, logos, articles, influencer marketing, case studies and all the other 1,000 marketing things we do be held to a higher standard of perfection than the engineering work product: software code, hardware, and UI? In other words which disciplines work product […]

Read More Should Marketing Be Held To A Higher Standard Than Engineering?

Killer Tacos + Social Customer Care = Rock My World

This article appeared on Sprout Social’s Insight blog I had an absolutely wondrous experience with a brand actively engaging on social media & taking that magic offline to my restaurant experience. The team at Puesto and Eric Adler are not only rocking amazing tacos but amazing customer service. Support them and support great local food […]

Read More Killer Tacos + Social Customer Care = Rock My World