Article written for SocialMediatoday.com Email marketing is often misunderstood. Email Marketing professionals often battle misconceptions, misunderstandings and misanthropy in explaining what we do and why we do it. From defending our email campaigns from the CFO who thinks we “send free letters” to convincing our mom’s that we aren’t those evil spammers, it seems the…… Continue reading SocialMediaToday – 5 Things I Wish Everyone Knew About Email Marketing
Brilliant, topical, timely and relevant! The team over at Atomic Reach hold a weekly twitter chat called #atomicchat held every week at 6PM (PST)-9PM (EST). Atomic Reach makes a suite of tools that can improve your blogging and content marketing with best practices and actionable advice. Highly recommend them and I use them on my…… Continue reading Wonderfully Refreshing Use of an Infographic to Drive Engagement
SEO is epic good. SEO is the scourge of the internet. Search Engine Optimization (SEO) has been all the rage for the last 15 years. Back in 1998 I accidentally built the first and only snowboard accessories only online retailer (Snowboardstuff.com) simply because I got so good at SEO that I had too much traffic…… Continue reading When Can SEO Finally Die?
I have been a professional in many areas throughout my life adventure. I have been a professional horse wrangler, a professional VW restorer, professional snowboarder, professional chef, Barista, coffee roaster, craft beer brewer, professional marketing exec and more. I was a professional chef for about 7 years here in San Diego before I started my…… Continue reading Sauces and Soups, Is Your Marketing Feeding Your Customers?
Content is rising and is quickly assimilating the typical one-way conversation of the past into a brave new world of brand created, curated and user created content that blurs the lines of marketing and journalism. credit: http://www.flickr.com/photos/mwichary/ [Tweet “Stop interrupting customers with mediocre content & sales messages they don’t care about.”] Because now more than…… Continue reading The Rise of the Content Machine – You Will Be Assimilated and Like It