The Rise of the Content Machine – You Will Be Assimilated and Like It

Content is rising and is quickly assimilating the typical one-way conversation of the past into a brave new world of brand created, curated and user created content that blurs the lines of marketing and journalism. credit: http://www.flickr.com/photos/mwichary/ [Tweet “Stop interrupting customers with mediocre content & sales messages they don’t care about.”] Because now more than…… Continue reading The Rise of the Content Machine – You Will Be Assimilated and Like It

4 Takeaways, 50 Hot Cars and 1 Zombie Survival

image courtesy of http://www.flickr.com/photos/hryckowian/

The Integrated Marketing Forum is an annual conference focused on guiding organizations towards developing a well-integrated marketing program. Each year the team at Rhythm Interactive focus on one core area of integrated marketing. This year’s focus was on developing a content marketing strategy. The keynote speaker was the king of content marketing, Joe Puluzzi of…… Continue reading 4 Takeaways, 50 Hot Cars and 1 Zombie Survival

Marketing is a Hardcore Disciplinarian – And It Does Not Take Lip Service

When you ARE the brand or work tightly with one it is often extremely difficult to look objectively at you own marketing. If you are the brand (the face, the owner, creator or main marketing person) it can be nearly impossible to stop what you are doing, step outside of your brand fortress and take…… Continue reading Marketing is a Hardcore Disciplinarian – And It Does Not Take Lip Service

Welcome to the Mobile Revolution. The Battle is Over, Mobile Won.

image from http://www.flickr.com/photos/paul_lowry/

10 years ago if someone told you that you would be able to hold a super computer in your hand that contained, not only most of the information in the world, but knew where you were physically at all times, could talk to you, show you videos of anything you could imagine (and some you…… Continue reading Welcome to the Mobile Revolution. The Battle is Over, Mobile Won.

Engaged Employees Build Engaged Customers – Technorati Feature

Engaged Employees Build Engaged Customers (Article first published on Technorati.com as Engaged Employees Build Engaged Customers – How Does Addvocate Help You Engage?) Engaged employees are one of an organization’s biggest assets. So what is an engaged employee? Engaged employees produce twice as much work product in the same time as unengaged employees. 40%-80% of customer…… Continue reading Engaged Employees Build Engaged Customers – Technorati Feature